CBS Station to Add Web Video to Talk Shows

18 Jun 2007 | Media Week

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WSCR-AM (670 The Score), CBS Radio's Sports station in Chicago, is adding interactive video to some of its popular weekday talk shows, including The Mike North Morning Show (6 to 10 a.m.) and The Boers and Berstein Show (2 to 6 p.m.). Through a partnership with Paltalk, listeners will be able to participate in live, interactive vdeo streams of the shows, seeing both the on-air personalities in the studio and other listeners who are streaming video of themselves.

The Paltalk video technology is also used by Opie and Anthony on their morning show, broadcast on XM Satellite Radio, several CBS Radio stations, and other affiliates.

The Score is one of the first radio stations to adopt the Paltalk platform.

"We have been aggressive in implementing digital technologies into our everyday operations and our listeners have responded to all our initiatives with great enthusiasm," said Paul Agase vp and general manager of the station, in Monday's announcement. "Of all the ways our listeners have to connect with the station, live video streaming brings an entirely new level of engagement, which we are excited to offer."

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